SOUND
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NORMA
Others
For the launch of the Norma product, Artefact imagined a visual campaign. 30 seconds of video to immerse you in the atmosphere that Norma creates through the phone lock. 10 photos to illustrate the product's minimalism from every angle.
Norma is a physical object designed to help you regain control of your attention.
A simple scan blocks distracting apps.
A second scan reactivates them.
A simple gesture, almost instinctive.
A minimalist stainless steel object, designed to help you stay focused.
A product developed by Drice Roland and Clarence Viguier.
Directed by Aitor Lucq-Bibiloni
Production : Artefact
Producer : Maxime Lemeunier
Director of photography : Leam Inard
Camera assistant : Alan Manijean
Electrician : Alexandre Delière
Set design : Isis Bourdais
Actor : Raphaël Gressier
Backstage : Marina Vitour
Editing / Color grading : Hugo Durand
Sound design / Composition: goodhomiejerry
Acknowledgements : Clarence, Drice, Stones, F44, Matthieu, Donatien
