WETHENEW
Fashion
For their back-to-school campaign, Wethenew works with Roar! on an editorial around "I'm the new".
This campaign represents the excitement of the back-to-school season. The new self for a new period. "I'm the new", more than a slogan, expresses a contemporary stance, a tool of appropriation tied to style.
Wethenew is a resale platform created in 2018. Originally focused on sneaker resale, the platform is now expanding into clothing, like a true wholesaler.
Built on urban and web culture, Wethenew now stands as a major player in the industry.
Art direction & Production : Roar!
Client : Wethenew
Photographer : Aitor Lucq-Bibiloni
Photo assistant / DIT : Maxime Lemeunier
Agency : Artefact
Models : Rose, Ashley
MUA : Lucie Marty
Graphic design : Pierre Chevolot
