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RISKTAKER - POLO 45
Fashion
For the launch of its new polo shirt, the RiskTaker brand turns to Artefact for a campaign around the theme "Take the risk, or lose the chance". In a Vietnamese everyday-life scene, the protagonists proudly wear their finest outfits for an evening set to the rhythm of dice games and endless conversations.
Project composed of a lookbook, editorial photos, and several video pieces created for social media. All produced in Vietnam, independently by Hugo Durand.
Photographer: Hugo Durand
Agency: Artefact
Brand: RiskTaker
Photo assistant: Clement Lameley
Models: Warren, Loni, Mathys Sabot-Garrelon
Backstage: Emma
