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PUMA x STADE RENNAIS F.C
Sport, Fashion
On the occasion of Stade Rennais Football Club's 125th anniversary, we worked with SPK and Puma to unveil the kits for the 2026 / 2027 season.
The home shirt features half-timbered patterns as a tribute to Rennes' iconic architecture; this shirt is much more than sportswear, it is a symbol of belonging. Through a video celebrating the passion and identity of the supporters, and photos highlighting the club's players as well as supporters, we sought to capture the unique bond that unites a club with its city.
Commissioned by SPK, a production company specializing in sport and lifestyle, we carried out this project for two of their flagship clients.
Stade Rennais F.C., a historic French football club with 125 years of history and a passionate community of supporters. And Puma, the global sportswear brand that has outfitted the club for many seasons.
PHOTO
Photographer : Aitor Lucq-Bibiloni
Agency : Artefact
Assistant photographer : Maxime Lemeunier
Assistant art director : Nina Khan
Backstage : Clément Petit
Production : SPK
VIDEO
Production & Art direction : SPK
Agency : Artefact
Project manager : Maxime Lemeunier
DOP : Leam Inard
Backstage : Clément Petit
Post-production supervisor : Hugo Durand
Editor : Marvin Bouilly
Sound design / composition : Martin Guyomarc'h