SOUND
ON
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MAKE IT SHINE - CUBAN LINK
Fashion
On the occasion of the launch of its Cuban Link, Artefact collaborates with Make It Shine, a French jewelry brand born out of streetwear culture, to bring its most iconic piece to life.
Link after link, the Cuban Link is much more than a piece of jewelry, it's a signature. Between a video capturing the shine, weight, and movement of the chain, and photos highlighting the piece being worn, we sought to translate what makes the strength of Make It Shine: precise craftsmanship at the service of an assertive style.
Make It Shine is a French streetwear clothing and jewelry brand. The fashion house offers creations designed to blend naturally with all styles. Make It Shine aims to secure its place in the streetwear universe, combining manufacturing standards with an assertion of character.
PHOTO
Photographer: Aitor Lucq-Bibiloni
Agency: Artefact
Production Manager: Maxime Lemeunier
Line Production: Kalux Films
Line Producer: Lucas Michel
Models: Perle, Elijah, Kafaw, Max, Hugo, Yassine
VIDEO
Artistic Direction & Production: Artefact
Brand: Make It Shine
Director: Alan Manijean
Production Manager: Maxime Lemeunier
Line Production: Kalux Films
Line Producer: Lucas Michel
Director of Photography: Hugo Durand
Assistant: Aitor Lucq-Bibiloni
MUA: Emma Bendref
Runner: Etienne Farineau
Actress: Perle
Models: Elijah, Kafaw, Max, Hugo, Yassine
Editor / Colorist: Hugo Durand
Sound designer: Jules Rodriguez]
