MAT DE MISAINE - FW 26 CAMPAIGN
Fashion
More than 1,400 e-commerce visuals and 80 campaign photos to revitalize Mat de Misaine's image and win over a younger audience.
Between studio and outdoors, the Winter 2026 campaign captures the brand's chic, maritime lifestyle DNA rooted in the West Coast and nautical activities, with a more modern and direct energy.
Mat de Misaine is a French ready-to-wear brand with a maritime and lifestyle-inspired universe.
With more than 40 boutiques and multi-brand distribution, it offers men's and women's collections built around outdoor pieces, Breton stripes, and coastal silhouettes.
For this Winter 2026 campaign, the brand wanted to refresh its image and reach a younger audience without betraying its identity.
Photographer: Aitor Lucq-Bibiloni
Light assistant & DIT: Alan Manijean
Production agency: Agence Gab
Art director: Clarence Vardah
Styling: Brunie-Lou (Mat de Misaine)
MUA: Noa Parpet
Video team: Kroma
Models: Julie Pouplard, Maëlle Hamon, Paul Couraly, Clément Thibault
Client: Mat de Misaine — Marie Céran & Brunie-Lou
